Travelers Share on Facebook and Twitter, Engage on Pinterest
Travel-related content is shared the most on Facebook and Twitter, but the most engagement comes from Pinterest, Blogger and email.
Most social sharing related to travel takes place on Facebook and Twitter, revealed a new study from ShareThis. However, users are most engaged with content on Pinterest, Blogger and email when planning a vacation. While users still prefer desktop to research travel-related content, smartphones are the preferred device for sharing.
Here’s a look at what people like to share:
Unsurprisingly, millennials are much more likely to talk about their travels on social media, with 35 percent of such content coming from 18- to 35-year-olds:
Some other insights from the study include:
- 10 percent of users share travel-related information on social media.
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