'Travel' Is a Terrible Thing to Market
This morning we recorded our next Marketing Garage podcast with Lauren A. Koenig, one of the founders of TWIP — “Travel With Interesting People.” (She’s also going to be on our Travel and Hospitality roundtable on April 6, click here to be a part of it.)
I’m not going to spoil much of the interview, which you’ll be able to listen to next week. But one of the things she said has been on my mind all day:
“Saying you like to travel is like saying you like to breath air.”
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