Trade Associations/Trade Shows

Trade Shows and Live Events as Content Marketing

Andrew-Schulkind
By Andrew Schulkind

You know those folks who are super-organized about the business events they attend? The ones who research the companies who are going to be there, reach out to organize meetings in advance, have a plan for walking the floor, never eat — or even have coffee — alone? Yeah, I hate ‘em, too.

All kidding aside, even if you aren’t the model of getting the most out of trade shows, webinars and other events, they can be a great part of your content marketing — and your content marketing will help make the events themselves more productive.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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