Cannes Lions Festival Organizers Commit to Real-Life Return in June 2022
Philip Thomas, chairman of membership group Lions, expressed excitement for the prospect of reuniting the advertising community.
Needed Again? The Ad Campaign That Saved New York
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update
The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh.
What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
Data Love Story in the USA With a Few Spats, Too
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there [...]
15 Must-Attend B2B Marketing Conferences for 2020
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. I hope I am not jinxing the trend by commenting on how top [...]
Marketing Pros Provide Advice for Peers
When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]
Marketers, Are You Going OOH With Data? Let Consumers Know Why
Mobile, social, and other digital media are increasingly connected to OOH advertising. One of my pet peeves is that when I’m in my home or office, or out and about, [...]
The Data-Inspired Big Idea: Why That Matters in the Ad Business
We are amid an age where consumers are royalty — and it’s the brands that serve them. Yes, data science is required to uncover insights and inform the creative strategy, [...]
New, Big B2B ideas, From MarTech to Dimensional Mail
B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of [...]
Think of Food Nutrition Labels. Now, There’s Audience Data Labeling
This summer — this “nutritional” label for commercially available audience data, which vendors, agencies, advertisers and publishers can use to understand the sourcing of targeting data and how it is [...]
Tips for Entering Awards: Why Earning an ECHO Means More Now
Here are a few tips for a better campaign entry into the Association of National Advertisers International ECHO Awards competition.
Stonewall | LGBTQ+ Pride Turns 50 — And the World Comes Together
When I was judging the ANA International ECHO Awards last year, many of my judging colleagues saw this data-inspired Destination Pride campaign from PFLAG Canada.
As Amped-Up Ad, Data Privacy Laws Near, Self-Regulated Programs Matter More
As we prepare ourselves for federal (and state) legislation around privacy and advertising, it’s worth taking account of our own industry’s self-regulated programs — both those here at home and [...]
10 Must-Attend B2B Marketing Conferences for 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after [...]