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As expected, The Cannes Lions International Festival of Creativity has confirmed that it will return to a real-life, in-person format in 2022.
The tentpole advertising event, owned by Ascential, has been unable to run in person for the last two years due to Covid-19 risks but has now confirmed it will once again run in France between June 20-24, 2022. The event’s format will be a hybrid model with both virtual and in-person elements and activations.