Tracking the Wearable Devices Market at Advertising Week

It's survival of the fittest in this new sector.

Under Armour Record Male GolferThe age-old expression “wear it in good health” conveys a heartfelt wish for someone to enjoy debuting new clothes and to remain healthy for a long time. Now wearable devices, like fitness trackers and wired sneakers, leave less to chance since they can literally lead to consumers’ improved well-being.