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Josh Marshall, editor and publisher of Talking Points Memo, knows he has an engaged, intelligent audience, and he’s hoping that with the right platform they’ll start interacting with ads like they do content.
A few months ago, Marshall implemented the "conversation ad" onto TPM’s website in order to coax readers to engage with on-site advertisements. The conversation ads run on the right rail of the page and utilize the 300×600 IAB ad unit with a few added twists to draw readers to the content.