TouchCast Looks to Reinvent the Web Around Video

Startup co-founded by TechCrunch editor aims to make video ubiquitous

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The team behind the startup TouchCast only wants to completely reinvent the look and feel of the Internet. Specifically, they want to make video integral to the Web experience, rather than something is relegated to video sites or or cordoned off in siloed channels.

TouchCast is the brainchild of former TechCrunch edit in chief Erick Schonfeld, as well as entrepreneur Edo Segal (CEO) and Charley Miller. And while the team’s goals are lofty, initially, TouchCast starts with an app.

Specifically, today TouchCast is rolling out an app geared for content creators on the iPad (optimized for versions 4 and 5).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in