Top 5 KPIs Social Media Marketers Need to Track and Improve

Opinion: There are hundreds of performance metrics you can track

The KPIs you choose will depend on your specific business goals LeoWolfert/iStock

Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It’s no wonder, therefore, that businesses continue to amplify their social media efforts in order to reach more customers. At least 88 percent of businesses use social media.