Top 10 Branded Videos: LG Hits Gold With Vine Star

Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four commercials, culminating in a video that makes this week’s Adweek/VidIQ branded video chart.

While the videos are not as short as King’s typical work, each is 20 seconds long or less and follows the Vine star’s typical style of magic-inspired videos.

One vignette shows King taking a photo of Vermeer’s famous Girl with a Pearl Earring painting.

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