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In our digital-first world, video has become the medium of choice for businesses and brands. Video impact pushes far beyond that of simple text or traditional ads, providing businesses with the means to pack as much messaging as possible into a single advertisement.
Facebook, the social media bellwether, is becoming more and more “video-first” by the day, as attested to by its new video-only News Feed.
For small and midsized businesses interested in getting ahead via social media, developing video content is no longer an option–it’s a must.