Spin the Agencies of Record
Rubenstein Public Relations has added Tofutti Brands, makers of all sorts of dairy-free products, to its list of clients. The firm will work on raising the company’s profile through media relations and other PR services.
Positec, a power tools company, has selected RF|Binder Partners as its AOR after a competitive search. The firm will drum up awareness for the company through media relations for the company’s execs and corporate feature stories. Positec is the China-based company behind the Worx and Rockwell lines of tools, two brands that have grown to $100 million in just a few years, according to the release.
“Discovery
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