Performance Marketing

Today’s Secret to Viral Marketing? One Clever Real-World Idea

5 tips for building global buzz from out-of-home ads

By Lauren Johnson

August 18, 2015

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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