Today's Marketer Is Batman ... And That's a Problem

Last week I talked about the marketer of the future, and how Phil Fernandez (CEO of Marketo) and Vincent Ircandia (SVP business operations of the Portland Trailblazers) see that as the person who unites the company, its technology, and its customer strategy.

It’s hard to argue with their assessment of the opportunity. But their talks also exposed the tension in marketing today: The customer journey is emotional. Working the tools of marketing is technical. How many marketers are suited to balance those correctly?

What Are Marketers Now? Batman?

It almost sounds like you are Batman! Tracking customers from six computer screens in the Bat Cave and calculating how to hit them with a batarang from two miles away at exactly the right time.

Awesome, right? Batman is awesome.