Performance Marketing

Tips for Building Consumer Relationships Using Widgets and Social Networks

Headshot of Josh Perlstein
By Josh Perlstein

As consumers become increasingly bombarded with messages, images and ads, marketers and advertisers are increasingly challenged to break through the ever-growing clutter, and get noticed and received positively.

Developing relationships between brand and consumer that truly have relevance and value to each party is the secret to rising above today’s information overload.

Although the Internet allows for cost-efficient relationship building through Web sites, e-mail and Web-based promotions, the current methods, channels and tactics are either declining in efficacy or efficiency.

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Headshot of Josh Perlstein

Josh Perlstein

Josh Perlstein has more than 20 years of experience in the digital marketing space and is the CEO of Response Media, a digital and direct CRM agency that combines customer acquisition and lead generation with intelligent and relevant email marketing. Its proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver tangible results for its clients in customer growth, loyalty, and ROI. Josh has amassed diverse experience in digital media and relationship marketing for some of the world’s largest advertisers and most successful brands, pioneering best-of-class consumer acquisition, brand partnerships, and relationship marketing platforms for the likes of Procter & Gamble, Pampers, Enfamil, Anheuser-Busch, Red Bull, Coca-Cola, ConAgra Foods, IBM, Disney, and Capital One.

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