'Times of London' Digital Subs Top 100,000
But digital gains come alongside print declines
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Times of London and its Sunday Times are crowing that their digital subscriptions have topped 100,000 one year after Rupert Murdoch’s papers started charging for online access, even as print circulation plummets.
News International has been one of the most bullish publishers in adopting an online pay model, and its venture has been one of the most closely watched experiments among media watchers in the past year as the publishing industry tries to figure out how to extract more revenue from their content.