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More than 755 million monthly users—twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. This would make it the third largest social media network, just behind Facebook (2.1 billion) and Instagram (1.3 billion), and slightly ahead of Snapchat and Twitter.
There have been thousands of startups that have successfully unlocked TikTok as an acquisition channel , either organically with their brand profile content or via paid acquisition.