This Platform Wants to Give Influencers and Brands Peace of Mind About Follower Counts

Fohr Card's tool divides accounts into 3 categories: active, lurkers and bots


With ad safety a growing concern, those in the influencer marketing space don’t want to get left behind. Fohr Card, an influencer platform that connects personalities with brand partners, has developed a tool to measure “follower health.”

“Influencers want to level the playing field,” said Fohr Card’s CEO James Nord, “and brands want to know they’re getting the value back out that they put into a campaign.”

According to Fohr Card’s research, 7.8 percent of 20 million Instagram accounts are bots or fake accounts.

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