This Heartwarming Irish Holiday Ad Surprises With a Twist Ending

The SuperValu spot reminds viewers of what really matters this time of year

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At first, SuperValu Ireland’s holiday ad follows a standard seasonal plot: a young boy hangs ornaments on his tree, bakes holiday cookies and relentlessly asks his parents whether a certain “he” will actually make a trip to the house this Christmas. From a handwritten letter to his homemade Please Stop Here sign, all signals point toward a child who is preparing for a visit from Santa.



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