This Hair-Loss Startup Is Part of a Growing Trend of Ecommerce Personalization

Keeps was started by 2 ex-Google employees

Keeps works with teledoctors in 30 states. Keeps

These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.