This Company Is Using the Power of Influencers to Get People to Vote

Fohr's campaign has reached more than 99 million people so far


There’s been no shortage of people, from Oprah to Taylor Swift, asking everyone to vote on Tuesday.

And this year, even influencers on social media are joining the push, using their platforms to encourage people to at least say they’ll pledge to vote.

“Influencers have never spoken out at this velocity and scale about the election and politics in general,” said James Nord, co-founder and CEO of Fohr, an influencer marketing company. “It’s been super encouraging to see that and nice to see different candidates and parties and officials working.”

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