This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

It's getting to scale on college campuses

If you’ve walked onto a college campus recently—perhaps New York University or Harvard—you may have come upon a digital ad kiosk that offered you free samples from Kiehl’s. Under that scenario, you would have had to supply your email address to get one of the skin-care brand’s products.