These Were the Most Popular Super Bowl Brands on Social Media

Budweiser led the way, according to a Salesforce analysis


If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game’s big winner.

Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game’s top trends and brands.

The upshot: Bud Light was the most-mentioned brand in posts related to the Super Bowl, with about 22,500 mentions. In second place was Pepsi, with 17,800 mentions, followed by Budweiser, with 12,800 mentions, and Doritos, with 10,000.

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