These Marketers Are Aligned on One Goal: Instilling Deeper Consumer Connection

CES for CMOs is all about showing, not telling

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As we continue our series of interviews with brand marketers at CES from our Adweek Insights Studio here in Las Vegas, we caught up with Alyson Griffin, vice president of global marketing for Intel, Lauren Sallata, CMO of Panasonic, and Brad Hiranaga, chief brand officer, North America, General Mills.

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