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The Force was strong with Lego this year.
The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand in 2015 in online engagement, according to data from social analytics firm ListenFirst Media.
Bolstered by collaborations with Star Wars, Marvel and The Simpsons, Lego collected some 727,023,059 engagements this year, per the company's Digital Engagement Rating, which measures engagements across a variety of social platforms.