For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed into an unlikely revenue stream.
When QS&L opens its 50th restaurant next week, it’s “an ROI no-brainer” in that it, as other outposts of the chain, will feature digital ads for brands such as Budweiser and Blue Moon, said McGrath, a hospitality marketer for the last 25 years.
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