These 5 Trends Defined Retail in 2019

One-day shipping became the new normal

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The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous—perhaps because we’ve heard it so much by now—and Prime Day expanded into a two-day affair.

We’ve already reflected on Amazon’s enduring impact on shopping, so here’s a look at the trends that defined the wider retail industry in 2019:

Faster fulfillment—everywhere

In 2019, we saw Amazon lead the charge to make one-day shipping the new standard, with other retailers expected to follow suit if they want to remain relevant.

Amazon invested $800 million in first- and last-mile fulfillment channels this year alone, which Oweise Khazi, director of Amazon intelligence at Gartner for Marketers, said will allow the ecommerce platform to vertically integrate its supply chain.




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