These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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