These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

BBDO San Francisco mashes up data and creativity


A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology is changing advertising when a crazy idea dawned on them: They should be the ones doing an internship.

"It was one of those things that was a spur of the moment thought," Lesser told Adweek. "[We] laughed about it, and then I thought this is something that we could really gain something from.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in