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A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology is changing advertising when a crazy idea dawned on them: They should be the ones doing an internship.
"It was one of those things that was a spur of the moment thought," Lesser told Adweek. "[We] laughed about it, and then I thought this is something that we could really gain something from.
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