There Were A Lot Of Missed Marketing Opportunities in Fifty Shades of Grey

Brands were too afraid of the movie to take advantage of all the attention it's getting.

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Say what you will about Fifty Shades of Grey — and there has certainly been a lot of ink spilled over this movie — it’s going to have a big opening weekend. Some predictions say the movie will pull in $60 million this weekend, including President’s Day. That would make it, at least for this weekend, a bonafide hit.

Many have been unkind in their reviews of the books and the film to be honest. Yes, there have been a few positives.

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