The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

Program addresses brands' hardship in light of coronavirus

wall street journal front page
The Wall Street Journal and Barron's Group will offer a guarantee to print advertisers. Getty Images

As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron’s Group are giving potential clients an additional incentive to advertise in their print pages.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.