The UGC Revolution: Opportunities and Challenges in a Dawning Age of Visual Marketing

As the smartphone tsunami continues, users will generate billions more photos, further driving the colossus of the visual web.

As Instagram’s stunning and ubiquitous influence suggests, we’re squarely in the midst of a visual marketing revolution. Thanks to the unstoppable momentum of smartphones—shipments of which topped one billion in 2014 for the first time in history—and the meteoric rise of photo-sharing platforms, pictures are being snapped by the billions.