The Triple-A Approach to Succeeding at Digital Marketing in 2019
While it’s impossible to predict the new innovations advertising platforms will release in the year ahead, there are three trends and tactics marketers should be aware of that made a big enough impact in 2018 that are likely to be the cornerstones of digital marketing in 2019, and they all begin with “A.”
The triple A approach to succeeding at digital marketing in 2019: Amazon, Audiences and Automation.
Amazon Advertising Reaches the Big Time
Rumors circulated for years that the online retail giant could become one of the biggest media companies, yet advertisers just recently started taking these rumors seriously and jumping on the bandwagon.
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