The Trade Desk and White Ops Are Teaming Up to Block Bot Traffic Before Advertisers Buy It

The companies think it's 'a game-changer'

When ad fraud is discovered after a digital campaign, there’s often a potentially complicated back-and-forth that follows about to what extent the buyer was victimized and how much credit needs to be issued. The Trade Desk, a demand-side platform (DSP) utilized by advertising holding companies such as Omnicom and WPP, is teaming with bots-detection player White Ops to try to rid the industry of such uncomfortable exchanges.