The Starbucks 'PIG' Cup: PR Nightmare or Opportunity?

Crisis consultants weigh in on Starbucks' response to police officer's cup controversy

After a photo of an Oklahoma police officer’s venti hot chocolate—labeled “PIG”—went viral on Thanksgiving, a Starbucks barista was fired and a local police station is working with the coffee chain to organize a “coffee with a cop” event.

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