Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.