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Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider Signal examines the changing people-based advertising sector.
Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms.