The Rise of Ad Blocking Is Changing Digital Marketing (Report)

A report from eMarketer predicts that the use of ad blocking software will increase to double digits this year.

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The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only become an ever larger obstacle for marketers.

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