The Rise of Ad Blocking Is Changing Digital Marketing (Report)

A report from eMarketer predicts that the use of ad blocking software will increase to double digits this year.

The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only become an ever larger obstacle for marketers.