Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
It might not quite feel like golf season yet, at least not in New York where snow is in the forecast for tomorrow. But the PGA Tour is trying to get fans excited by helping them plot out digital holes on their real-life tables.
The PGA Tour released its own augmented-reality app today for iOS. The free app was created by Possible Mobile and sponsored by Mastercard, the presenting sponsor of this week’s Arnold Palmer Invitational in Bay Hill, Fla.
The app, created using Apple’s ARKit, lets users project certain players’ shot trails along designated courses by scanning any flat surface in front of them.