The One About the Integrated Marketing Virtual Conference

We've dipped our toes into June, and lots of exciting things happening already. Election things, hockey things, Starbucks's new cold brew vanilla coffee, lots of equally important and life-defining events. And since a good marketing coordinator never misses out on the opportunity to subtly self-promote (aka blatantly announce when she's about to do so) I thought I'd add one more notable event to the June pool. Integrated Marketing Virtual Conference, the brainchild of my people here at Target Marketing, goes live on June 23. Please, take it from the girl who's been adding every speaker, session, sponsor and giveaway to the website: This year's show is inSANE. Every time I think we can't possibly have another huge name or more impressive content, I get a notification in my inbox that it's time to update the site again. With eight live sessions, 10 on-demand sessions, more than 20 speakers (and counting!), this is the biggest and most comprehensive IMV to date. Wanna join the party? Click here. The up-to-the-minute agenda is here, and it all looks incredible, but for today's post I thought I'd just give a shoutout to a few sessions that might be of particular interest to the copy/creative-focused marketer. Messages That Move: How Video Should Play In Your Marketing Mix and Content Strategy Starts: 12:00 pm | Ends: 12:40 pm Video killed the radio star, and now it's back to dominate the internet. But what makes a video a successful cog in the marketing machine? Learn it all in this session, featuring Jon Mowat, the owner of Hurricane Media -- the UK-based video production and content marketing agency taking the world by storm (ha HA!!!!!!). Jon will address points like: How to adopt a “video” mindset Trends in how marketing videos are being watched Types of video marketers are using, and how to make them How to make use of video across channels Get ready for your closeup. Online Marketing Strategies That Work Starts: 12:55 pm | Ends: 1:30 pm Self-explanatory title? You bet it is. You do marketing? Check. Online marketing? Check. Want it to work? I'm guessing ... check? For this session, we've got Anne Ahola Ward, CEO of CircleClick and O'Reilly Media Author, to share how to make the sale with Image-centric content marketing, simple and mobile-centric messages, diverse social media usage and retargeting. The Content Show That Never Ends: Repurposing Like a Media Company Starts: 1:35 pm | Ends: 2:10 pm You've probably heard of Robert Rose, chief strategy officer at Content Marketing Institute. He's kind of a big deal. We're thrilled to have him at IMV this year, presenting a session titled after a Lamb Chop song. We all know how key good content marketing is in the current landscape. Successful, solid content marketing pieces can continue to grab attention, inform and inspire long after their premiere. Feel like your assets might be stuck in a spin cycle, losing value and getting those nasty little sweater pills with each re-use? Carve out a half hour and join Robert in this session. He'll share a new approach to building a content marketing media asset that never goes stale. AR for Marketers: How to Implement Augmented Reality into Your Marketing Starts: 2:15 pm | Ends: 2:50 pm Okay, even though I pretty much know what Augmented Reality is at this point, to me it still absolutely sounds like it belongs in the Doctor Who universe. Like the TARDIS is bigger on the inside because of Augmented Reality, no?? If you're like me, or even better, if you're not like me and actually have a handle on the reality of Augmented Reality, how it can pump up your print and direct mail marketing, this will be an engaging and worthwhile session. Cindy Walas, Principal of Walas Younger Ltd., is leading the charge to discuss the latest and greatest in the AR world, and all the "how-to's" you need to know to create and launch a killer AR program. I'm still banking on alien involvement. There you have it, just four of the eighteen sessions that will be available to you at the show on June 23. Plus, for the first time, the virtual conference will feature several on-demand sessions spotlighting marketing issues and know-how in several specific industries like travel, media and entertainment, and healthcare. The opening and closing keynotes feature superstars Jay Baer (President of Convince & Convert) and Dr. Jerry Wind (The Wharton School,) and word on the street is attendees to their sessions can win a copy of one of their best sellers. And so friends, here is where I leave you The Link, and bid you adieu. THE LINK. CLICK THE LINK. YOU DO LIKE THINGS THAT HELP YOUR MARKETING, RIGHT? OF COURSE YOU DO. Hope I'll see you on June 23 — say hi to me in the networking lounge or info booth! Adieu!

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The One About the Integrated Marketing Virtual Conference

Danielle Cantor

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Danielle Cantor