Publishing

The New York Times Rolls Out a New Puzzle to Fuel Its Rapidly Expanding Audience

Tiles, out today, is the third creation from the company's Games Expansions Team

Offsite-marketing-2-1 — New game Tiles is part of the New York Times' strategy to attract new subscribers, particularly internationally.New York Times

June 10, 2019

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More than 75 years ago, The New York Times finally accepted that puzzles weren’t a waste of time for readers and it became the last New York daily newspaper to put a crossword in its paper. Now, the publication is leaning even deeper into the category with a new game, called Tiles, that the company went live with today.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishing

The New York Times Rolls Out a New Puzzle to Fuel Its Rapidly Expanding Audience

Tiles, out today, is the third creation from the company's Games Expansions Team

Sara Jerde

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Sara Jerde