The New York Times' Native Ad Strategy Is Getting a Boost Thanks to These Tech Acquisitions

HelloSociety and Fake Love are now fully in the sales mix

At the end of May, Greater Miami and the Beaches—a tourism organization for The Magic City—launched a paid-post-driven campaign via The New York Times’ T Brand Studio, including content exploring the South Florida town’s Little Havana, Little Haiti, the Wynwood arts district and more. The paid post—one of NY Times’ native ad units—was the centerpiece of the effort, while the orbiting details represent how its sales team have increasingly incorporated HelloSociety and Fake Love into its pitches.