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In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank.
According to market research firm eMarketer, 23.4 million consumers ages 14 and up will use the Starbucks app to make an in-store purchase at least once every six months in 2018—which means it has more users than the more well-known mobile payment products from Apple (Apple Pay), Google (Google Pay) and Samsung (Samsung Pay).