The Inbox Experience: 4 Areas of Focus

Too Many EmailsThe inbox can be a crowded place. Those who sign up to receive promotional messages rarely do so for just a single brand. This can result in battle for attention among the rank and file within the inbox. While most brands put a lot of thought and effort into crafting subject lines and preheader content, this work is often “checking off boxes” rather than designing an experience within the context of the environment.