Casey Swanton

As a Senior Email Strategist with Return Path, Casey specializes in driving increased engagement and boosting deliverability. Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”


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The Dos and Don’ts of an Email Migration

Publishing

Migrating to a new email service provider (ESP) can be one of the most frustrating pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study [...]

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Revamp Your Email Marketing in 2018

Email Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with [...]

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Is Your Email Aesthetic Hurting Your Clicks?

Email Marketing

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. [...]

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Is Your Industry on the Email Naughty List?

Email Marketing

We’re several weeks into Q4 and the holiday season is just around the corner. Email marketers in every corner of the e-commerce space are reviewing their data, eyeing their conversion [...]

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Are You Sabotaging Email ROI by Ignoring the Subscriber Experience?

Email Marketing

As an email strategist, many of my projects include an audit of my clients’ existing email programs. This foundational check helps me understand the current subscriber experience and identify where [...]

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Side-Step These Common Holiday Email Content Mistakes

Email Marketing

About this time of year, email marketers start to feel the pangs of the coming onslaught of candy cane striped template borders, snowflake GIFs and pine bough accents. We may [...]

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Is Your Email Content Tone Deaf?

Performance Marketing

A tone that resonates is more likely to drive opens and clicks, and contribute to a longer subscriber relationship and increased lifetime value. In addition, subscribers are less likely to [...]

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4 Free Email Optimization Tools Every Marketer Should Be Using

Publishing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, [...]

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4 Free Email Optimization Tools Every Marketer Should Be Using

Email Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, [...]

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The Inbox Experience: 4 Areas of Focus

Email Marketing

The inbox can be a crowded place. Those who sign up to receive promotional messages rarely do so for just a single brand. This can result in battle for attention [...]

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Deliverability: The Silent Killer of Email ROI

Email Marketing

As an email strategist with a healthy obsession with deliverability, much of my day-to-day involves helping clients root out and address their performance issues. More often than not, deliverability is [...]

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You Don’t Click What You Don’t Trust

Email Marketing

Trust is the foundation of any healthy relationship and email is no exception. When a subscriber decides to opt in to an email program, they are initiating a relationship with [...]

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Trouble at Gmail? Humanize Before You Optimize

Email Marketing

Rather than trying to work around Gmail’s filters, it’s important to understand their objectives and expectations for mailers. Not only does this put marketers in a better position to get [...]

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UX and Email: Marketing’s New Power Couple

Email Marketing

By viewing email optimization through the lens of the user experience field, marketers can foster a better understanding of what motivates the people they are communicating with. While this can [...]