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4 Free Email Optimization Tools Every Marketer Should Be Using

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By Casey Swanton

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Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email programs.

While reading up on the latest trends, innovations and recommendations can provide direction, email optimization is most impactful when it’s rooted in data. Following are a few free resources that can provide email marketers with information and data that can help move the needle for their programs.

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Headshot of Casey Swanton

Casey Swanton

As a Senior Email Strategist with Return Path, Casey specializes in driving increased engagement and boosting deliverability. Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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