The Growth of Online Marketplaces in 2021—and Beyond

Wholesale offerings are entering the automated exchange game and bringing new options to ecommerce retailers

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Trade shows, showrooms and in-person shopping—all the traditional means of in-person product discovery—have been dramatically altered by the global pandemic. 

Enter online marketplaces, which are experiencing rapid growth in the retail space. Data shows a whopping $2.67 trillion was spent at online marketplaces in 2020 alone. 

Ian Leslie, senior director of retail advocacy at Bolt, believes online marketplaces are attractive to brands for many reasons:  “As Covid continues to move more shoppers toward online purchases, and as new security features make filling the top of the funnel trickier for merchants, it’s not surprising brands are becoming more involved with online marketplaces,” he said.

According to the 2021 Online Marketplaces Report, 62.5%



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