The Future of Mobile Engagement Is All About Social

Mobile social apps may sounds like the Holy Grail, but all of this is not worth much if not for data and personalized experiences.

Remember the days we used to chat or flirt with someone on MIRC? ICQ? AOL? With all of the different chat apps on the market these days, it feels like 1996 all over again. People now spend over 80 percent of their mobile time on apps, and a big piece of it is social apps.