The Future of Content Marketing is Online Video

There can be absolutely no doubt that online video is fundamental to the way people now consume content.


Cisco’s latest whitepaper on global internet provider traffic forecasts is the usual food for thought for content marketers. The company’s ongoing analysis makes some truly staggering predictions on global IP traffic going into the next four years.

Perhaps the most eventful is that by the end of 2016 Cisco predict that global IP traffic (that excludes data within closed or private networks such as peer-to-peer) will have surpassed the 1 zettabyte per year milestone (that’s 1000 exabytes, or 1 billion terabytes).

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