The Economist to Publish Weekend Editions on Snapchat Discover

A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it.

A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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