The E-mail Publishing Paradigm (486 words)
By Al Diguido
Answers that can help get the creative wheels rolling
The impact of the Internet on the publishing industry as a content delivery and distribution channel is unquestioned.
At first many editors believed content could be transferred directly from print to the Web with little editing. It was the sophisticates in the group who realized the medium required a new set of publishing rules.
In those halcyon days, page views were king. Publishers generated their Internet revenues by charging advertisers high CPMs to reach their audiences.
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